EEMS |
19th February 2005 (Source: Department for Transport )
Road Safety Minister David Jamieson today announced the Think! campaign's continued support for this year's British Superbike Championships. The deal will give Think! campaign opportunities to promote its safety messages at races.
The deal will enable Think! to continue to build a relationship with motorcyclists and provides an excellent opportunity to highlight road safety messages including the promotion of advanced riding skills assessment.
Bikers account for almost one in five road deaths but account for only one percent of total road traffic. In many of these accidents no other vehicles are involved. The sponsorship campaign will use the strapline "THINK! Keep racing for the Track".
David Jamieson said:
"Sports bike riding is growing in popularity with many bikers riding for the sheer fun of it. But all too often it can have tragic consequences. Recreational riders need to be aware of the risks involved and what they can do to minimise the dangers they face."
"The Think! campaign's support for the British Superbikes Championship allows us to continue to engage with motorcyclists and get important safety messages across directly to those at risk. "
Notes for Editors
British Superbike Championship
The Championship comprises 13 races between March and October at locations throughout the UK. Each event attracts an average of 22,000 spectators and is broadcast live on Sky TV with highlights expected to be shown on terrestrial television.
The BSB sponsorship offers the Department:
In 2004 British Superbikes races will be held at
Department for Transport
Great Minster House
76 Marsham Street
London SW1P 4DR