A reprint from the very successful DTI "Managing in the '90s" series of booklets.

In clear, well-written terms, this booklet delivers the powerful message that with top management commitment and properly executed, benchmarking is an active process that drives business improvement.

The booklet is well laid out, with checklists and reasoned arguments and is a useful reference to keep on the bookshelf. The case studies and several of the links are now dated but the underlying message is just as valid.

Available as an electronic download only