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16th March 2007

The US based Ethanol Promotion and Information Council (EPIC) is to implement its first ever national marketing campaign through its partnership with the Indy Racing League.

In 2007 the IRL will become the first international motorsport series to run 100 percent fuel-grade ethanol. As part of its marketing activities EPIC's mobile marketing unit will travel to all 16 US domestic IndyCar Series events in 2007. The interactive unit is designed to educate consumers with videos, show cars and child-friendly exhibits. It also will make appearances at selected fairs and environmental festivals across the USA.

EPIC has also funded an IRL based television commercial that will be shown during US TV coverage of the races and will be distributing thousands of Fan Packs comprising posters, giveaways and other fan-friendly marketing items at US domestic IRL races.

EPIC’s pump tour initiative, launched in 2006, that allowed consumers to buy E10 fuel in race markets at a reduced price, will continue in 2007.

Reece Nanfito, senior director of marketing for EPIC said, "This is our first truly national marketing effort. Our partnership with the IndyCar Series will allow us to highlight the benefits of ethanol fuel. There is no better way to showcase ethanol's performance aspects than with a car going 220 mph."

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