Industry News
 News Headlines |
 |
|
|
Today's news in full |
|
|
|
News Summaries |
|
|
|
Syndication |
|
|
DfT: Drivers who ‘ACT ON CO2’ could save £68m over twelve days of Christmas
27th December 2007
Drivers who act on CO2 this festive season and follow the Department for Transport's Smarter Driving tips can help tackle climate change and save £68m or 8% of the total forecast expenditure on road fuel, which equates to 182,000 tonnes of CO2, according to Transport Minister Jim Fitzpatrick, who is launching a follow up burst of advertising for the Department's ACT ON CO2 campaign.
From New Year's Eve ads urging motorists to drive smarter will hit TV screens and national newspapers. Ads will also be run in consumer motoring magazines and lifestyle and motoring websites such as AOL and the AA buying guide. The advertising will star 'Engine', a character designed to show that it's not just the car; it's how you treat the engine that counts. More tips are available on http://www.dft.gov.uk/ActOnCO2 along with CO2 rankings of cars with the lowest CO2 emissions by class.
| << Previous |
|
Whole Day's News
|
|
Next >>
|
