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31st October 2007

The Brackley, UK based Honda Racing Formula One team’s ‘My Earth Dream’ sponsorhip campaign has won the Grand Prix at the second Green Awards, which reward business for communicating sustainability in a creative and original way.

The Honda campaign featured an image of the earth, composed of pixel-sized names of individual supporters who pledged to make a donation to an environmental charity, on the team's cars rather than the usual sponsor logos.

Eric Falt, the director of communications at the United Nations Environment Programme and chairman of the judging panel described the Honda campaign as, "the most creative all round, with a multiplicity of messages. It was an imaginative response which really got people thinking, and had many reappraise their relationship with Formula 1."

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