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Honda goes green with global look
26th February 2007 (Source: ITV News )
Honda has unveiled its innovative new livery for 2007, with a huge image of the earth replacing the traditional sponsor logos on its RA107 car.
The team launched its environmental campaign at a special livery launch at London's Natural History museum on Monday, with the aim of the initiative to raise awareness of the climate change issues facing the planet.
Honda is hoping its new look acts as a powerful call to action for Formula 1 fans, sponsors, customers to help address the climate problems.
"Climate change is probably the single biggest issue facing the global community and F1 is not immune from it," said Honda Racing CEO Nick Fry.
"On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.
"In addition, the FIA recognises the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term.
"For example, by 2009, devices for energy recovery will be in place on the cars."
As part of the scheme, the Japanese manufacturer squad has set up a website at www.myearthdream.com, giving anyone the chance to get their name on the car if they pledge to make a lifestyle change and a make a donation to an environmental charity.
Music giants Universal Music and sports drink firm Gatorade are the first to sign up to the idea, with the team also announcing further new sponsors.
Honda says it will work closely with global environmental charities as it combines its on and off-track programmes in 2007.
"Honda has a huge desire to challenge for this year's 2007 F1 world championship," said its chairman Yasuhiro Wada.
"We hope this year will be a successful and exciting season.
"Equally we intend to give something back in the form of our new environmental F1 concept, which we believe will bring something fresh and new to motor sport."
The RA107 has been running in black livery so far in winter testing.
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