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15^th March 2007 (Source: Energy Efficient Motor Sport )

Silverstone, 15 March 2007

Barwell Motorsport is the first team to be accepted as an EEMS Campaign Partner, signing up to a six point charter of actions demonstrating their commitment to energy efficiency. EEMS, Energy Efficient Motorsport, is a Motorsport Development UK programme funded by the DTI and regional development agencies.

The EEMS Campaign Partner certificate was presented to Mark Lemmer, Managing Director of Barwell Motorsport, by Alan Mercer, EEMS Programme Manager: "When we first talked with Barwell, we could see a team who would demonstrate energy efficient motorsport both on and off the track," said Alan Mercer. "Barwell is the first team to convert a high performance sports car to compete on bioethanol E85 blend. The British GT3 championship is new to EEMS and we are delighted to recognise their efforts and to welcome the team as one of our first EEMS Campaign Partners. This is a project we will be hearing a lot about during the season, as EEMS works with Barwell to promote the benefits of sustainable motorsport."

Mark Lemmer commented: "We are delighted to be able to promote the EEMS initiative in 2007. Everyone at Barwell Motorsport takes the environmental issues that we are facing very seriously. Developing the Bio-Ethanol Aston Martin DBRS9 and becoming an EEMS Campaign Partner are important steps towards tackling these issues."

By signing up to the six point charter, organisations will receive updates from EEMS, networking opportunities, invitations to specific EEMS Campaign Partner events and the team can promote their status as an EEMS Campaign Partner to sponsors and investors.

The Campaign Partner initiative is open to all organisations in motorsport: suppliers, race teams, championship organisers, regulators and circuits. More organisations will be endorsed as Campaign Partners in the next few weeks.

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Full information is on the website eemsonline.co.uk/whatiseems/cpi
Or email Moira Mathers at
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For more media information, please contact Janice Minton, EEMS Press Officer
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See more on our website eemsonline.co.uk

EDITOR’S NOTES

Energy Efficient Motorsport (EEMS) is one of five programmes sponsored by Motorsport Development UK to sustain and develop the UK’s world-leading motorsport sector with direct funding from the DTI and four regional development agencies. See more on www.motorsportdevelopment.co.uk

EEMS seeks to put energy efficiency at the heart of modern motorsport – without comprising the sporting spectacle. The widely held belief that energy efficiency and green technology are not compatible with exciting motorsport is simply not the case – in fact the UK motorsport industry stands to benefit by adopting EEMS concepts and taking a leading global role.

EEMS is working with championship rule makers on energy efficiency and the regulation of alternative fuels in motorsport, to encourage their wider use.

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